STORIES OF MLM SUCCESS

Successful MLM Plans
BINARY • MATRIX • UNILEVEL • HYBRID •

TOP 10
MLM COMPANIES

These businesses are still growing because they use proven logic: repeat purchase, subscription, strong training, rank incentives, and predictable commissions. Explore each company and learn which MLM plan fits their model.

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Note: DSN list shows a tie at #10 (doTERRA and ATOMY). We display one #10 here.

Top 10 MLM Companies
#1 USA $7.4B
Amway
Health, beauty & home products
Products / Services
Nutrition supplements, skincare, personal care, home cleaning
Why still growing
Repeat purchase + global distributor network + leadership training + strong supply chain
MLM Plan used / Best fit
Unilevel + leadership bonus + rank incentives
What you should learn
Build repeat-order SKUs + rank milestones + leader training system
#2 USA $5B
Herbalife
Nutrition & wellness
Products / Services
Protein shakes, supplements, wellness programs
Why still growing
Consumption-based model + community coaching + nutrition clubs + strong retention
MLM Plan used / Best fit
Unilevel + volume-based commissions + rewards
What you should learn
Create daily-consumption product + community + volume rewards
#3 USA $4.6B
eXp Realty
Real estate services
Products / Services
Agent platform, brokerage services, training, revenue share
Why still growing
Revenue-share incentives + high-value service + scalable training + tech platform retention
MLM Plan used / Best fit
Binary/Unilevel hybrid + performance pools
What you should learn
Offer revenue-share + performance pool + high-ticket recurring earnings
#4 Brazil $4.2B
Natura &Co
Beauty & personal care
Products / Services
Beauty, fragrance, body care
Why still growing
Brand trust + repeat cosmetics demand + strong distribution + local networks
MLM Plan used / Best fit
Unilevel + generation bonus + rank rewards
What you should learn
Brand + repeat purchase + generation rewards for leaders
#5 Germany $4.1B
Vorwerk
Home appliances & household products
Products / Services
Thermomix, vacuum systems, home appliances
Why still growing
High-ticket demos + referrals + service + strong product differentiation
MLM Plan used / Best fit
Sales + team commission + incentives
What you should learn
High-ticket demo selling + incentives + service retention
#6 Luxembourg $3.22B
PM-International
Wellness & nutrition
Products / Services
Supplements, wellness products
Why still growing
Repeat purchase + fast expansion + rank rewards + matching bonus mechanics
MLM Plan used / Best fit
Unilevel + matching bonus + rank-based bonuses
What you should learn
Matching bonus motivates leaders to build depth
#7 USA $3.07B
Primerica
Financial services
Products / Services
Insurance, financial education, investment products
Why still growing
Recurring commissions + high lifetime value + agent ranks + strong compliance training
MLM Plan used / Best fit
Unilevel + performance bonus + agent ranks
What you should learn
Service MLM needs compliance + recurring commission + ranks
#8 South Korea $3B
Coway
Home wellness appliances (air/water)
Products / Services
Water purifiers, air purifiers, subscription services
Why still growing
Subscription rentals + service contracts + low churn + long-term retention
MLM Plan used / Best fit
Sales + service commissions + incentive tiers
What you should learn
Subscription + service commissions = stable business
#9 United Kingdom $2.59B
Utility Warehouse
Utility services (energy/telecom)
Products / Services
Energy, broadband, mobile, insurance
Why still growing
Residual monthly income + bundled services + multi-service customers reduce churn
MLM Plan used / Best fit
Referral + residual commissions
What you should learn
Residual commissions are strongest for long-term growth
#10 USA $2B
doTERRA
Essential oils & wellness
Products / Services
Essential oils, wellness kits, subscriptions
Why still growing
Strong niche + subscription + events + community-driven retention
MLM Plan used / Best fit
Unilevel + rank bonus + matching incentives
What you should learn
Community + subscriptions + events keep distributors active
MLM growth strategy consultation

Plan + Payout logic
Built to avoid payout confusion & disputes

Admin control
Capping, ranks, rewards, KYC & approvals

— Before you build, answer these

Is your MLM business designed to survive 2+ years — or will it collapse after the first payout cycle?

Most MLM platforms fail not because of marketing — but because the plan logic, commission rules, and member retention model are unclear. We help you structure a profitable + scalable MLM plan (Binary/Matrix/Unilevel/Hybrid) with clean wallet tracking and predictable payouts.

Quick self-check:
  • Do you know exactly when commissions trigger — sale, subscription, or repeat purchase?
  • Do you have capping, rank rules, and breakage to control payout risk?
  • Can you explain your plan in 30 seconds to a new user?
  • Is your wallet ledger ready for audits & disputes (every credit/debit has a reason)?
If any answer is “No” → your business will struggle after scaling. Let’s fix it before launch.
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